About the author
Michael Butler
Founder, Insert Affiliate
Michael Butler is the founder of Insert Affiliate, the affiliate marketing platform built for mobile apps. He writes about affiliate and referral marketing, in-app purchase tracking, and how app developers can grow revenue through partnerships.
LinkedInArticles by Michael
View all articles
Michael ButlerHow Social Apps Can Use Virtual Gift Affiliates to Drive Revenue
How social apps with virtual gift economies can build affiliate programs around gift purchases. Drive IAP revenue through creator partnerships.
Michael ButlerHow Reduced App Store Commissions Change Your Affiliate Payout Math
How qualifying for Apple's Small Business Program and reduced renewal rates affects your affiliate commission calculations and program competitiveness.
Michael ButlerHow to Offer Tiered Affiliate Commissions Based on IAP Value
Design tiered commission rates based on IAP transaction value. Reward affiliates who drive high-value purchases while managing margins on smaller transactions.
Michael ButlerFreemium vs Subscription vs Paid Apps: Which Pricing Model Wins?
Compare freemium, subscription, and paid app pricing models. Learn the revenue trade-offs and which model pairs best with affiliate marketing.
Michael ButlerThe Fitness App Affiliate Playbook: Turning Every Gym Into a Revenue Channel
Complete playbook for fitness apps building affiliate programs. Turn trainers, gyms, nutritionists, and fitness creators into subscription-driving partners.
Michael ButlerDefault Advanced Commission Rules: Set Once, Apply to Every Affiliate
Set advanced commission rules once at company level and they apply to every affiliate automatically, with per-affiliate overrides when needed.