Industry Playbooks
Articles and guides about industry playbooks, from the team building affiliate marketing for mobile apps.
Michael ButlerThe Fitness App Affiliate Playbook: Turning Every Gym Into a Revenue Channel
Complete playbook for fitness apps building affiliate programs. Turn trainers, gyms, nutritionists, and fitness creators into subscription-driving partners.
Michael ButlerB2B Mobile Affiliate Marketing: How Enterprise Apps Can Use Affiliates
Affiliate marketing strategies for B2B mobile apps. Longer sales cycles, higher commissions, and partners that influence enterprise buying decisions.
Michael ButlerAffiliate Commission Tiers for Freemium Productivity Apps
How to design tiered affiliate commissions that work with freemium productivity apps. From free tier to pro to enterprise, structure commissions that scale.
Michael ButlerWhy Fitness Influencer Flat-Fee Deals Are Broken (And How Revenue Share Fixes Them)
Why Fitness Influencer Flat-Fee Deals Are Broken (And How Revenue Share Fixes Them)
Michael ButlerAffiliate Marketing for E-Commerce Apps
A vertical guide to affiliate marketing for shopping and e-commerce app developers.
Michael ButlerSeason Pass Affiliate Programs: How Creators Sell Your Game's Premium Content
How to structure affiliate programs around season passes and battle passes for mobile games. Commission timing, content cycles, and creator strategies.
Michael ButlerWhy Productivity YouTubers Are the Highest-Converting Affiliate Partners
Why Productivity YouTubers Are the Highest-Converting Affiliate Partners
Michael ButlerHow Workout Plan IAPs Convert Better Through Affiliate Recommendations
Why workout plan and fitness content IAPs convert at higher rates when promoted through affiliate recommendations versus in-app discovery alone.
Michael ButlerHow Wearable App Developers Can Use Affiliates to Drive Premium Feature Purchases
Affiliate strategies for Apple Watch, Fitbit, and wearable companion apps. Leverage fitness and tech reviewers to drive premium subscription upgrades.
Michael ButlerStudent Ambassador Programs vs Affiliate Programs for Education Apps
Compare student ambassador and affiliate models for education and learning apps. Which drives more course purchases and subscriptions?
Michael ButlerAffiliate Commission Models for Subscription Fitness Apps: What Percentage Works?
Affiliate Commission Models for Subscription Fitness Apps: What Percentage Works?
Michael ButlerDiscord Server Affiliates: How Gaming Communities Drive More IAPs Than Paid Ads
Discord Server Affiliates: How Gaming Communities Drive More IAPs Than Paid Ads
Michael ButlerWhy CPI Is a Vanity Metric: How Gaming Affiliates Drive Revenue, Not Just Installs
Why CPI Is a Vanity Metric: How Gaming Affiliates Drive Revenue, Not Just Installs
Michael ButlerThe EdTech Affiliate Flywheel: How One Referral Generates a Classroom of Users
The EdTech Affiliate Flywheel: How One Referral Generates a Classroom of Users
Michael ButlerHow Marketplace Apps Can Let Sellers Run Their Own Affiliate Campaigns
Enable marketplace sellers to create their own affiliate campaigns. Decentralised affiliate marketing that scales with your marketplace.
Michael ButlerWhy Education Bloggers Are the Most Underused Affiliate Channel for Learning Apps
Education bloggers and teacher content creators are an untapped affiliate channel for learning apps. How to find them and why they convert so well.