Tracking & Attribution
Articles and guides about tracking & attribution, from the team building affiliate marketing for mobile apps.
Michael ButlerIn-App Affiliate Tracking: What It Is and Why It Matters
A comprehensive explainer on how in-app affiliate tracking works for mobile apps and how modern SDKs and deep links solve attribution.
Michael ButlerCross-Platform In-App Purchase Validation with Affiliate Attribution
How to validate in-app purchases across iOS and Android while maintaining accurate affiliate attribution. Technical integration patterns.
Michael ButlerHow to Set Up Affiliate Deep Links in React Native with React Navigation
Configure affiliate deep links in a React Native app using React Navigation. Handle universal links, app links, and attribution capture.
Michael ButlerInstall-to-Purchase Delays: How to Handle Long Conversion Windows
How to handle the gap between app install and first purchase in affiliate attribution. Set attribution windows that are fair to affiliates and accurate.
Michael ButlerWhat Are Deferred Deep Links and Why Do They Matter for App Marketing?
Deferred deep links preserve user intent through app installs. Learn how they work, why they boost conversions by up to 40%, and how to use them in your app mar
Michael ButlerHow to Build a Subscription Model in React Native with Affiliate Tracking
Step-by-step guide to implementing subscriptions in a React Native app with affiliate tracking via Insert Affiliate and RevenueCat.